Our Story

In a world forgetting its roots, SEVA is a ritual to help us remember- to return to what is real. This is not just a hair oil. It’s a return to self.

SEVA was born from a deeply personal journey-a story of pain, healing, and transformation. Our founder, Ash, created SEVA as a healing ritual during one of the hardest chapters of her life.

At eight months pregnant, she suffered a serious neck injury that left her bedbound for years. As she navigated motherhood, chronic pain, hormonal imbalance, and hair loss due to severe stress, she began questioning everything- from conventional medicine to the products she trusted.

What she uncovered was startling- the wellness and beauty industries are filled with hidden toxins, hormone disruptors, and synthetic fillers. Living in constant chronic pain and trapped in fight-or-flight, she realised she needed more than surface-level fixes. She needed ways to calm and regulate her nervous system- rituals that supported both her body and mind.

Listening to her body, she turned to ancestral wisdom of her heritage—hand-blending oils and treating her scalp as an extension of her nervous system.

What began as a personal remedy became a ritual of healing.

That ritual became SEVA.

As someone deeply mindful of what I put on and in my body, I struggled to find truly clean, non-toxic products that aligned with my values. I remember walking into store after store, reading labels, researching ingredients-yet leaving empty-handed. So few options felt safe, honest, or inclusive. As a mother of two, I urge us all to question not only what we use on ourselves, but also what we give our children. I created SEVA to offer something real, rooted, and respectful for those who have felt unseen in this space.
- Ash, Founder

Our Story is just the beginning

Discover the philosophy that inspires SEVA- Ayurveda, clean beauty and cultural sustainability

Our Philosophy